John Oswald is a influential thought leader and pioneer of Business Design, a profession aimed at putting people at the centre of Design, Technology and Strategy so businesses can launch products and services that are meaningful, and evolve internally to become amazing places to work.
As Managing Director of Method in London, John heads up a 35-strong European team of multi-disciplinary designers who collectively identify the future scenarios business will have to grapple with, the emerging behaviours business will need to adapt to, and how clients will need to evolve. Method also coaches clients on how to best to achieve business impact and organisational evolution as they launch new services or innovate in new ways. Method is part of GlobalLogic, a highly successful and fast-growing 14,000 strong digital product engineering company headquartered in Silicon Valley.
John also plays a key role in supporting Method's client activity in London where he is also responsible for creating new relationships for Method with design and business-focused academic institutions.
John was previously Business Design Director at Fjord where he pioneered and grew Fjord’s Business Design unit across 21 studios globally, and was responsible for some of Fjord’s most impactful work. During 2013, John was part of a significant acquisition of design agency Fjord by Accenture Interactive where he played a significant role in ensuring the successful cultural integration between the two companies and in particular in helping introduce the principles of Business Design to Accenture.